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Interesting Research on Tips – What You Didn’t Know

Common SEO Mistakes Made By Small Companies And Their Solutions.

Navigating through the SEO industry is not very easy, especially if you are a rookie. google keeps changing and this removes you from your comfort zone without even knowing it. At this point, many SEO companies make wrong moves which are harmful for their SEO due to confusion. There are some common mistake which are made by small companies when trying to start their websites and you must understand them. Here are some common mistakes and their solutions.

Most small firms tend to channel their energy on social media. Social media channels are very vital and this is no secret. Hence, the channels must be up to date and companies should post as much information as they can here. however, do not think that having a good social media presence will be a replacement for your website. The truth is that it cannot. It does not matter whether you are very popular on Instagram, twitter or Facebook, your website as it is your image and you need to spend more time there. Whether you have a strong presence in the social media or not, many customers will want to visit your website first to see what you have to offer.

In the past, many people were attracted by quantity instead of quality and this can be problematic for your company in this age. Google has evolved and is more interested in the quality of the content you post. You need to therefore review your website every other day. This helps you know how much of your content is actually useful and how much is just filler material. You can then remove all irrelevant material or deactivate unnecessary pages thereby enabling your website to be worthy of your customers attention as well as being fresh.

Having a poor content management system (CMS) is also harmful because you would not be able to tell if your website contains bad information. Not every CMS will do a god job in boosting your website because there are many CMS with various options. Hence, your CMS should be friendly to your SEO and that will improve your score significantly. A wrong content management system can reduce your SEO ranking and getting your good rank back is not easy.

While putting little effort on your SEO is harmful, so is putting too much effort. That entails packing the company website with links and keywords that are irrelevant to the company. You can destroy the credibility of your SEO when Google realizes that you use popular keywords that relate closely to your site to attract traffic. Therefore use relevant keywords.

At times, companies do not realize that their website is about the entire internet. Pay attention to trends which dictate internet use.

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