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Category Archives: Web Design

Web Design Elements

Web Design Balance

The fundamental concept behind Web design balance is an appropriate layout of the heavy and light design elements on any page. The layout of the page will eventually determine how well balanced your design is. It is important to ensure that each page achieves balance throughout, and not only in the top part of the page. It is not uncommon for your web design company to give you guidelines to follow such as making sure the text and other elements are all centered on the page or that you should arrange everything according to a preset grid system to help you achieve the required balance. The three main types of balance that you may consider as you design your page are :

  • Symmetrical. Symmetry can be achieved by repeating everything that you do on one side of the page on the other. A heavy design element on the right should be matched by a similar one of the left. The elements should not be exactly the same, however, because that would make your page look uninteresting and uninspired.
  • Asymmetrical. Building a website with an asymmetrical design theme can be difficult. However, with the right combination of colors, texture and overall layout, the result can be very aesthetically pleasing.
  • Discordant. Web sites that are discordant are usually associated with action or movement and thus should be used accordingly. They tend to cause some distress in viewers and thus are best used only for websites that contain special or unusual content.

Web Design Contrast

Web design contrast is not limited solely to the interaction between different colors on your web page, but also includes the interactions between texture, shape and size. Image contrast can be achieved through changing the size of the images as well the positioning of bright or dark images. Contrasting text can also be achieved by varying the size, weight and type of fonts used. The font used for links, in particular, should be properly contrasted so that they stand out. Remember not to overdo the contrasts on your web page, however, because that will make your site extremely unappealing to readers.

Web Design Emphasis

Web design emphasis is the creation of certain key areas of interest which attract the attention of the reader. Web design companies often caution designers against trying to make everything on the page stand out. Trying to emphasize everything on a page will make the design too uniform and difficult for the reader’s mind to encompass. Therefore you should only emphasize key elements in your design, allowing them to guide your reader to regions of interest or information on your page. Semantic markup, varying font and image sizes, contrasting colors – all are ways through which you can alter the emphasis placed on each element of your design.

Web Design Rhythm

Web design rhythm involves the use of repeating elements throughout your web site designs in order to achieve consistency and cohesion on each page. Some elements of your design will benefit from repetition throughout the web site as this will ultimately create a rhythm that is attractive to readers. Repeating the title of each page, creating a background that makes use of repetitive patterning and using the same navigation controls throughout the site are all excellent methods of creating a successful rhythm in your overall design.

Web Design Unity

The basic concept behind web design unity is the grouping of similar design elements together and the separation of differing elements. By organizing your web site in this fashion, you can create a site that is coherent and efficiently organized. Proper placement of individual elements in the layout of each page is essential to achieving web design unity. Examples of this include varying the distance between elements in your layout, changing the values for margins and padding and varying the amount of empty space surrounding text objects.

By taking of all these design elements into consideration when creating your web site, you can ensure the pages you create are all attractive, useful and attention grabbing. By applying them in to appropriate fashion, you will be able to complete your web design projects to the satisfaction of your customers.

Building Better Links in Web Design

The importance of links in a web page should be obvious to any designer, whether experienced or not. Your clients will undoubtedly request that links be placed in the sites you create for them and your web design company will ensure that you do so. Designers must not forget that the overall content of a site is not limited to the text, but includes images, links and all the other relevant components of a properly designed web page.

In Web Design Links Reinforce Scannability

Online visitors to a site are almost always drawn first to images. Links are the next thing that they notice, because they are always underlined and coloured differently from the rest of the text. Your web design company is likely to instruct you to make sure that links included in each web page catch the attention of viewers. Links, in addition to good textual content, will allow readers to scan through your web page quickly. Links will only do this effectively if they are well-worded and have some relevance to the content of the rest of the web site. Your web design company will probably make an effort to emphasize the need for this.

Web design Tip #1: Links on Your Home Page

A good web site should always contain links to all the other parts of the site on its home page, unless the entire site consists of only a single page. Most visitors to the site are likely to simply scan through the content of the home page, so it is important to ensure that the text of each link clearly describes the part of the site that it links to. Your links must also stand out, so avoid having a home page comprised solely of links and no other text. Link titles should also be plain and straightforward, giving readers a very clear description of where the link will lead. Your web design company will undoubtedly be happy if you also include links to other general pages found on your website.

Web design Tip #2: General to Specific is the Way to Go

Online users who are trying to find specific information will generally follow the same sort of search pattern – they will start their search with general terms that will get more and more specific as they discover new information. Links should operate on the same logic, leading the viewer from each page to a page that has slightly more specific information than the previous one, and so on, allowing viewers to slowly refine their search.

Web design Tip #3: How to Write Links and Setting Them

Some good guidelines to follow when creating links are shown below.

• The log files of your website will contain information regarding the most common search terms used by visitors to your site. Try to identify these terms and include them in your web pages as links to the other parts of your site.

• You should ensure that links lead to the pages that they are supposed, and not elsewhere. Links that do not lead readers to the pages that they expect to visit do not form a very good impression of your client or your web design company and this will not be good for your reputation as a designer. Readers who feel that they have been tricked will likely leave the site and not come back again.

• Make the text of your links clear and concise. And if they state that they link to something such as an e-book, phrase them such that there is no mistaking where the link should lead. “This e-book…” is a good example of a link that should lead to an e-book, and not some other web page.

• Links should always serve a clear purpose. If you have included a link in a web page and are unable to clearly define the purpose of the link, then it should be removed. Always keep in mind that the purpose of your web design company is to provide services to both your clients and readers so make sure you only include links that are important.

Both your web design company and your clients will definitely appreciate it if you take the effort to make sure that links are as effective and well-integrated into the website content as possible. The text that surrounds a link should contain relevant and useful information, and the link itself should be related to the surrounding text, and be very clear in its purpose. If a link is going to direct readers to another page composed entirely of other links, then the first link should clearly state that it leads to a another page full of links.

Online Website Templates

Starting a new business is always exciting. It can also be easy when it is done online. Business website templates can be used to put up an effective website inexpensively and easily.

Any business, whether a brick and mortar or Internet based business, does need to start with an effective business plan that outlines the parameters of the product or service you will offer to the public, as well as the revenue you expect to earn from it, the costs of producing it, and how you plan to finance the venture.

Finances can be less of an issue when you are starting out if you open an Internet based business storefront, which is much less expensive than paying rent for a location to conduct business. Anyone with a computer and Internet access can go into business online.

You will need a business website, and this is the point at which many new entrepreneurs face some difficulty. You might know all about your new product, but not about the inner workings of web design, HTML, not to mention online marketing. Online website templates can make all the difference in getting your new product or service out to the buying public, or letting your great idea fester without an avenue for public exposure and attention.

Online website templates are very versatile. They can function as landing pages for a search engine results list, or as landing pages when users click a link on your main business website which directs them to these pages. These unique mini sites can function as part of an already existing website, or they can stand on their own. They can also be removed from your server anytime you like.

Online website templates are also quick and easy to use. All you need to do is type in the information about your business and the products and services you want to make available to shoppers, and then upload it. Because experts in the field of web design and marketing have created these business website templates, you can be sure that they adhere to effective online direct marketing techniques and that they upload quickly when visitors click on them.

Business website templates take all the guesswork out of figuring out how to present your sales merchandise to best effect. And the best part is, they are free to use. You can spend hundreds on web site design and code, but you don’t have to in order to achieve great online direct marketing results.


Value of Website Redesign

Now that you own a website which is supposed to generate high quality returns. Is it doing so? Good, if the answer is ‘Yes’ but if the answer is ‘No’ then its time to provide your website immediate attention. You can determine it by yourself if at all your website needs a website redesign service at this stage or not? Here is how you will do it.

1. Take a close look at your website as a visitor and not as an owner. What do you feel? Does the Design of your website appeal to you?
2. Can all the main menus and the various links on your website be effortlessly found?
3. Does your website appear new with updated information and modern layout and does not contain outdated graphics or color theme or layout design?
4. Does your website carry a professional image for your website?
5. Is your website compatible with all modern browsers?
6. Does the design of your website walk shoulder-to-shoulder with your competitor’s website?

If you have answered ‘No’ to all or most of the questions above, in that case an efficient website redesign is the answer.

It is worth remembering that all redesign of website and improving alleviating the look of the website is a must at certain periods. There are number of reasons that can justify the above – mentioned statement

1. Making your website look more eye-catching to visitors – Among the most crucial causes that you must take into deliberation is layout design of the website. The graphics, images, colors, fonts used in the website should impart the aesthetic element of the design. If the current website you have does not meet the above convention, a website redesign is highly recommended to earn benefit from your website.

2. Properly arranged links on your website – The main navigation menus must be placed in such a way that it is easily visible to the visitor. If the links are difficult to be located on the website, it may lead to irritate the visitor who will very easily move away from your website to your rivals website. Whereas, the more you have manageable links the more it will provide the visitor with the desired information he runs after. If your existing website has the necessary message buried and frustrates the visitor in finding information, then a website redesign is a turnkey solution to invite more visitors to your website.

3. Flourishing the look for your website – The appearance of your website is the most vital factor. [There may be several things|there are many things| that you look for and wish to place on your website. But meanwhile you must remember that the style should be similar to the aspects like the nature of your business or the kind of visitors that visit your website. Most importantly the Homepage of your website should bring up your present business objectives. If more or less the website you own does not suitably focus on your business purpose or if you have upgraded your service or have added new products, website redesign should be thought of to reorganize the applicable information on the website in order to carry this message distinctly and efficiently to your visitors.

4. Constructing your website in an rightful manner – Organization of information available on your website is a very important aspect. If the information is not properly organized throughout the website, it should be organized such that the visitors conceive where to locate the information when they happen to visit your website. If the calculation of the website you own depicts difficulty of finding information on your website, its high time for you to opt for an overall website redesign.

5. Consider your competitor’s website – Change is the only thing constant in Present Industry. The website you have must keep in touch with the competition, failing which will end in the fact that your visitors will tend to move very easily from your website to your competitor’s website. If your website is more than 1.5 – 2 years old, it will also be technologically obsolete and will not be able to battle with the advanced websites. When it comes to this, having your website redesigned can prove to be enormously successful.

It can be summarized that a website redesign is always helpful if you want to improve your chances of improved business and expectant sales. Getting the website redesigned graphically offers you great advantage, not only in making it look alluring to your visitors but also add style to your website that can be immensely successful. Moreover the other elements will add the touch of professionalism to your website which is the ideal spokesperson of your business to the millions of visitors.

Web Design Tips

Navigation and Functionality

You should never sacrifice overall functionality for artistic extravagance. It is highly unlikely your site will ever achieve its purpose if the people who visit it cannot clearly and easily navigate around it.

Your site should look good but first and foremost consider how someone who knows nothing about the site would think when they landed there.

Something occurring in website frequently these days is Mystery Meat Navigation. This is a term coined by Vincent Flanders and it is used to describe site where navigation structures are so obscure and difficult to process that users cannot identify them at all and end up running there mouse across whole sections of a screen just to identify hyperlinks.


People say images are worth a 1000 words and in web design that’s true in 2 ways. Firstly an image can do a lot more than text in some situation but secondly they are much, much bigger files with a higher download time.

It is widely accepted users will click away from a page that takes longer than 5-10 seconds to load and every time you put an image in a page you are increasing the likelihood of this happening. Additionally each image you imbed into a page design activates an additional HTTP request to your server so dividing an image into smaller ones or using lots of small images across a page does not solve the problem.

ALT tags should also be factored into the code of a website. They are a huge help to people who have either images turned off in a browse, mobile broswers that can’t read the images or a random error preventing the image from showing. They also hold a small SEO benefit.


It is advised that you use CSS and not tables to format a document but in some cases tables can be necessary. Remember one thing however, a table cannot be displayed until it has fully loaded. This can potentially cause a huge problem for users as they wait for the page to load, nothing appears then out of nowhere the whole page is done.
Someone is much more likely to click away when nothing is loading than when they can see progress.


Don’t design sites to use fonts only you have, chances are they will be converted into some dull font and ruin the effect you were trying to achieve. Save special fonts for specific headers and convert them to images. Make the rest of your site in standard fonts so that as many browsers as possible will see it in the way you meant it to be. Recommended fonts for high scale compatibility are Arial, Verdana, Courier, Tahoma and Helvetica.


Plug-ins hold a lot of potential for both users and designers but it can easily be misused and misguided.

Plug-ins have a many forms and uses, the most popular being Java and Flash Player. I have heard a lot of people say that these plug-ins are “safe” and that everyone has them but this is simply not true. Every plug-in has a stack of different versions and connects differently depending on the browser the user is surfing with.

Think if your users will really want to browse to other sites to download a plug-in, restart the browser then navigate back. If the answer is no use other tricks at your disposal to make your page unique and save the big guns that are Flash and Java for times where it is essential.


The “tags” I am referring to hear are meta keywords and description, title, alt and h1 tags. Together these tags help manage your sites search engine optimisation (SEO) potential and this is defiantly something not to overlook. Helping people find your site will bring more traffic in and more conversion if you are a retail site.

The higher search engines rank you the more traffic will filter down and the more successful your site will be. Try to keep a constant theme running through all your tags but do so in a subtle way. Splashing the same word 1000 times on your page will only have negative effects so make sure you strike the correct balance between informative and spammy.


In a perfect world everyone would use the same browser and your website would look the same on everyone’s screen but unfortunately this is not the case. Every browser has its own specific functions and styles and learning to make you code cooperate with both can present some serious problems.

The three you really need to concern yourself with are Internet Explorer, Firefox and Safari. These make up a good 95% of the browser market at the very least and while there are some additional popular browser I would not recommend you spend time optimising code for the rest.

The only thing you can do is do your best and stay away from browser specific functions, you’ll never make someone get a new browser.

Pop Ups

Something that is very important to remember is that the user should be in control of their browser and desktop. Do not place unnecessary pop ups and window opening links everywhere and the user will feel they have lost control of the site, become annoyed and close the windows.

There are some exceptions to using the (_blank) attribute but I would steer clear whenever possible.

Text Layout

Text is part of your design to and positioning it correctly on the page is very important. Try to get all the copy you need as early in the design process as possible. This means you will be able to design around the copy instead of trying to cram it into smaller spaces because someone wrote twice as much copy as they said they were going to.

Use the right alignment for the right situation, remember 99% of people will prefer left align and while justified look aesthetically better it can be very difficult to read in longer bouts.

Site Search

In this day and age finding what you want on a website in paramount. After you have followed the first tip on navigation you should also provide a search bar on your site so that a visitor who cannot immediately see what they are looking for can search. Many internet studies have seen the success of these smaller additions to your site and free ones are available from Google and many other SE operators.


Tips to Create Graphic Design Portfolio

Variety adds spice to your portfolio

Create a graphic design portfolio with various pieces of your past work. It is better to choose pieces where you have used different concepts and design skills in creating your work.

Remember that variety is an asset for a portfolio as this is the best way of giving an employer an idea of what you can do for them. So, if you have the talent, don’t hide it but flaunt it. But if you don’t have it, don’t despair, work at developing one.

One important trait you have to develop to create an effective graphic design portfolio is to be able to look at your work critically. Don’t add work that is not of good quality; remember that the portfolio is created to reflect your ability in producing high quality designs and in deciding what a high quality design is.

Use expert opinion when creating your portfolio

If you find it difficult to choose the pieces of work to include in your graphic design portfolio, you could consider getting some expert opinion. Many a time, an honest but brutal critique proves great in creating the perfect portfolio.

When creating your portfolio, it is better to include all the best works you have done so far. And if you are a newbie in the field, you may have to include everything you have done so far in the portfolio. Even things you have done for friends and family can be included in the portfolio, so long as the work is something that is complete and clear to look at.

Use the internet to create an online portfolio

You could consider enlarging your graphic design portfolio by volunteering your services for local, non-profit organizations. These organizations are usually more than happy to get some of their work done for free.

And to make things beneficial to you, you could request to have your business name and phone number added in the finished work you do for them, as advertisement of your work. This way, both you and the organization benefit, and you have extra pieces to add to your graphic design portfolio.

With the internet at your finger tips, you can create an online portfolio. This way, people and employers from all over the world will be able take a look at your graphic design portfolio, and decide on the feasibility of hiring you.


Things to Look for in Web Design Program

Web site designers require a vast array of skills, not all of which are (or can be!) taught in the classroom. However, there are certain skills that all Web designers should know. First among these is HTML (HyperText Markup Language) code, which comprises the building blocks of the Web. All Web sites, no matter how fancy or how focused on Flash animation, consist of HTML at their core.

Although most designers now use Web editing programs such as FrontPage or Dreamweaver to design Web sites, in order to understand what is actually happening when the Web site loads, you need to know HTML. For entry-level positions, this markup language can be enough, but for more advanced positions, you should learn one or more other markup languages, such as XML (eXtended Markup Language) and CSS (Cascading Style Sheets), as well as one or more scripting languages, such as JavaScript and ActiveX.

You will also need to learn the basics of making a Web site look neat and professional. Although it may seem elementary, there are a wide range of techniques involved in creating a Web site that flows well. A logical site is designed to allow the user to quickly understand the purpose of the Web site, and to easily find the information he or she needs. Although this is obviously more of an art than a science, there are many techniques that help users navigate each page within a site more effectively and quickly. As a Web site designer, you should be fluent in these techniques.

To work on Web sites, you’ll also need to understand the basics of how a computer operates. These technical skills enable you to set up and modify the Web site. Being able to use FTP (File Transfer Protocol) clients to add pages and upload site changes is paramount. So is being able to modify the site contents manually by using text editor software. Some of this software allows you to view changes instantaneously, such as the Real-Time HTML Editor, which is available online. Other text editors are included with your office computer, or can be installed, enabling you to work on site contents outside of a site editing program.

Finally, depending on the specific career path you have in mind, you may need to have other skills. If you are focusing more on the graphic design aspect of Web design, you will need to focus on learning about vector and raster graphics. Raster graphics, comprised of grids of tiny pixels, are dependent on the size and quality of the image – photographs are raster images, for example, and can look blurry or sharp, depending upon image size and resolution. Vector graphics use geographical points and coordinates instead of pixels, and can be resized without losing image quality. Typography, or the art of choosing and using fonts and typefaces, is also important. Page layout, or the skill of combining pictures, text, links, and animated images on a Web site to create a pleasing overall design, is also very important.

If, however, you are more interested in the technical aspects of maintaining a Web site, you will need to focus more on server administration, namely by learning to use Web server software (such as Microsoft IIS or Apache), and understanding how to run log analysis so you can track who visits the site, and how frequently you receive unique visitors. There are other specific domains in the field of Web design, including site optimization, security, usability, and quality assurance. Each sub-specialty in the Web design field requires the knowing the design basics described above, plus additional skills which you can learn in class and on the job.

In summary, these are the type of Web design classes you can look forward to taking :

  • HTML and other markup/scripting languages
  • Web site graphics and layout design
  • Some technical skills necessary to publish a Web site
  • Other skills related to the specific type of Web design career you want to pursue

How Do I Know This Web Design Program is Right for Me?

There are a large variety of Web design programs, which run the gamut from certificate programs to full degrees. These programs are offered at learning institutions ranging from small, private schools to large, public schools – and everything in between. Finding the specific Web or graphic design school that meets your needs from the many available can be a challenge. Here a few questions to ask yourself when deciding upon a course of study in Web design :

  • Do I want to study online or at a traditional school?
  • Can I fit a full-time program into my schedule, or should I go part-time?
  • Do I want a degree program, or a certificate program, which is usually quicker, and can help me get into the field more rapidly?
  • Am I willing to change my schedule or where I live to learn these new skills?
  • Am I more interested in the technical end of Web sites, or would I prefer to work on graphic design and page layout?
  • Does the Web design program I am interested in offer all of the classes needed for the career I want to focus on?
  • Does the school help graduates with their career planning by offering job or internship placement assistance?

By answering these questions, you are well on your way to figuring out which is the right Web design course for you!

Build A Website

You can design and build your website with a lot of effort. But that alone does not guarantee that your website will be a success. You have to give importance to factors that will encourage people to visit your website. You can market your website in many ways, to increase traffic to your website. However, online marketing is quite expensive.

When you do not have a lot of money to spend, it is important to build a website that is set up in the best way for search engines. Making sure that all of your web pages have good keywords will help you save a lot of your advertising budget. People use keywords to find out more information about words or phrases.

Once you find a reliable hosting company, register a domain name for your website, sign up, construct your site, and publish it, your site will be available for all the world to see. It is very easy to create a simple and effective website. Make sure that the hosting company you select offers registration, hosting, and site building tools for the domain name that you plan to use.

To build a website that can be successful, you need to think ahead. Once you have chosen the niche market that you will capitalize on, you need to do everything you can to raise the visibility of your site. You will need a good domain name, a strong key word list, a reputable hosting company, and a way to ensure that all of the top search engines know about your site. This can be costly. Additional costs may arise if your site requires skills you don’t have, such as proficiency in HTML programming.

To summarize, constructing an effective website will require some money. However, you can control how much you want to spend on it, both financially and emotionally. It’s important to understand what you want your website to accomplish, identify the resources that you require, set a budget, and then build your site. It’s that easy.

Basics of Create Your Own Website

If you are not aware of the steps involved in the development of a web site, then this article would definitely prove to be of immense help. What is a web site? A web site can be defined as a collection of images and/or web pages which are stored using a web server on the Internet. A web site can have videos too.

It would be apt to say that web pages are the pillars on which web sites are constructed. That is why you must have a fairly good knowledge of the number of web pages you would like your web site to have. The number of web pages a web site should have depends on the quantity of data that web site requires.

You are able to ‘create your own website’ simply if you have a general plan of the workings concerned in constructing a web site. You ought to have a drawing of the web site you plan to construct in advance. Furthermore, you ought to make certain that the web site that you desire to put together fits in your financial plan.

‘HTML’ editors are commonly used to write web pages. A domain is also essential to purchase to hold the web site. If you need help building your web site, you can also use a ‘website builder’ for assistance. The ‘website builder’ uses a ‘website wizard’ to lead you in a step by step process to build a web site.

In order to create your own website, you can get the aid of a graphic page designer. This professional works with you in order to create the perfect lay-out for your website. If you need further information, there are a great many articles around the internet which will help explain the intricacies of web site creation.

About Website Design

The modern business world is dominated by the Internet. There are all kinds of software solutions and platforms to integrate your business with the web, but one of the easiest ways is to create a simple site for your business. This site can market your wares, or describe the services you provide. Whatever the site is used for, though, website design has a big role to play in the public reaction to your material.

Web Design is a new term that describes the act of creating a software and site to use online. This career is focused on achieving the ability to design sites and programs that are functional and visually attractive for visitors. One great thing is that you don’t have to have extensive college degrees to design a basic site for yourself or your business.

If you are a bigger business, then you probably will want to seek out a professional to help you with your website design. Hiring a professional may cost you some money, but you will not have to worry about some of the problems that you would run into if you were to build the site on your own. There are lots of things that you need to remember when you are building a site, so it is hard to not make a single mistake.

You might want to think about using web page templates if you don’t have an online business or if you just want to make your own web page. These templates provide you with a simple frame to work with. You will need to have some fundamental knowledge in order to adapt the templates to your own needs but the end result will be a great looking web site without having to spend a lot of time.

When you are working on website design one of the most important things to keep in mind is the image factor. The image factor is an important part in keeping and maintaining visitors on your site. When placing pictures on your site be sure that the file size is not to large. If your picture files are large, then you might find your site does not load to quickly. Most people do not have the patience to sit and wait for a site to load, so be sure to control the size of images on your site.

Thousands of companies, worldwide, realize the importance of designing websites. A creative and usable website is an important feature to customers and visitors to your website. Small pages do not take a long time to load. Designing your own website is not an area where you should be pinching pennies.