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Monthly Archives: March 2017

Innovative Ways to Make Your Website Professional


Don’t use too much animation

Having too much of blinking text or excessive graphics can actually distract visitors from your site. The key to good website design is to ensure your pages are clean and focused and help visitors find what they’re looking for.

Pop ups are a strict no-no

Pop ups are very irritating, take away from the purpose of the site and in general serve no useful function at all! Great website designing is all about leading the customer to making purchases online, instead of getting them distracted and irritated along the way!

No image backgrounds

You will be surprised to hear this but having an image background on your site can actually send out the wrong signals to customers! Any professional web design strategy will never use such images. They send out an impression that your site lacks quality, is unprofessional and is generally sub-standard.

Organize and categorize

This is one of the most important elements of good quality web design. Products are well categorized and organized to help visitors find what they’re looking for easily. You could even have a site map so that visitors are further helped in finding what they need.

Too much clicking can annoy!

Visitors are far more likely to abandon your site if they find that they need to keep clicking on your site to get the information they want. A lot of bad quality website design strategies will use an introductory Flash page that really does not serve any use.
– It is not recognized by search engine robots
– It does not entice visitors too much
– It takes away from the main purpose of the site

Chunk it up!

Putting too much information on a single page is another element of bad web design. Any high quality site will usually break up information into easy to read sections. You can always have hyperlinks to help readers navigate.

Getting to the home page

Sometimes some sites have so much information that on reaching deeper page levels the visitor may not know how to go back to the Home page! So always make sure that as part of a professional web design approach you have a link that says ‘Go to Home page’.

Keep it optional

You want visitors to feel like they are in control. Therefore forcing them into visiting a page is always a bad idea. Good website design will always use menus and drop down sections to help visitors pick and choose whichever section they want to visit!

Know the Reasons why Have A Professional Website is Important

Educate and improve consumer relations

A professional website allows the business to provide increased information about the services offered. This information can also include company description, and contacts that improve consumer relations. Increased interaction between the business and consumer, as well as opportunities for feedback, and order placement can greatly enhance confidence and reliance on the services.

Continuous promotion of services

Websites can be accessed at any time of any day, making promotion continuous. Consumers can locate details about the business such as hours of operation, location, prices, and description of services at any time, and without the hassle of costly advertising such as television, and print.

Increase the market and consumers reached

Developing a professional website allows a business to promote beyond conventional markets, expanding cross-country or worldwide for both local and national corporations. These websites also expose the business to a larger amount of potential consumers which increase the target audience.

Conduct market research

Professional websites make it easy to actually monitor the activity, and necessity of the services offered. Businesses can enhance their sites for market research purposes by adding message boards, and feedback applications. Businesses can find out what key search terms help consumers locate their services online. They can also see what aspects of their websites either entice or repel consumers.

Inexpensive and dynamic marketing tool

Professional websites are inexpensive when compared to other forms of advertising, and marketing, such as television, or printed media. Websites are highly effective in promoting services. They allow for a vast amount of information to be displayed while having direct access to information about the consumers utilizing the website. This information allows businesses to change the site according to the needs of the consumer. These alterations can be made easily, and cost effectively with a website. Otherwise, it would be very expensive to reprint advertisements with updated information for redistribution.

Opportunity to generate revenue

There are many more opportunities to generate revenue aside from increasing clientele with an informative website. Businesses can also sell products and services directly from the website. Affiliate products could be recommended through links, and ad space may be sold for display on the website.

A professional website is a necessity for any business that wants to be taken seriously. With a professional website, opportunities to develop a successful business never cease.

Tips to Choose Seo Web Design Company

There are many pros and cons that come with SEO. When the designer is finished completing it you may still find a great deal of structural and design issue that should be revisited. Unless your designer has a great deal of skill when it comes to SE friendly designs, you will be working on a lot of structural issues. The positive side of this issue is that we get to work on the site and the designer won’t feel bad when you explain something that needs to be changed.

In another story, when you work with the designer, you will find that the designer will get personally offended when you want to make changes to his structure of your site or he may challenge you about your views on SEO friendly websites. Take for instance the argument that an All Flash Site is more appealing.

The SEO may argue that Flash will not be read properly and will have less spidered content that the search engines will see. The Designer will say that flash is read on Google easily. The SEO will tell them that it doesn’t in the same way; you have to maintain that one needs many pages of optimized content and the Flash will not do that. The designer will disagree. However the point remains that the Site needs to be converted.

It is important that the designer understands why it is important to know that conversions are essential, however so is the traffic. The designer will also need to know that if there is no traffic then even 100% conversion will be irrelevant.

However you will sometimes deal with a SEO who knows how important this to the success of the site is. Making the two balance out is a scary task, but when the SEO and the web designer mesh we are talking about an ultimate website. If you have an idea, and it is not working out to be a good solution the web designer may have an idea that will make your site more attractive as well as knowing the problem and helping you with the solution.

Picking a good web designer

The two main things you should consider is that they can build a site that is both attractive and SEO friendly.

Attractive Designs

When you choose a designer you should take a look at their portfolio to see what designs they have made in the past, and get the advice of the people who are in your target audience. It may also be a good idea to see what the leaders in your industry are doing and who designed their sites. Remember just because you like the design, does not mean that it will be good for your target market.

You will also need to know if the designer is good at the conversion optimization skill. You will want to know if they are clear about the best colors to get people to check out your site. They should have done some eye tracking studies which will see how the visitors reacted after visiting the site. You need not be concerned if they don’t know all of these things, the information is available so you will know what to look for before you approve the design.

Building an SEO friendly website

This is one of the most important areas that you must address; you will need to have a search engine friendly design if you are going to get the rank you need to be successful. The skilled web designer is going to have a strong knowledge of CSS and will know to put the main formatting into the file. Much too often people are getting a lot of sites with font tags, size tags, and color tags. This process will give the search engines a lot to dig through to find the content that they are looking for. If you have a table based design it needs to be technically sound.

Another thing to be aware of is bad internal links. You will need links on your internal pages to move up on the rank. Most sites try to target certain phrases on the homepage but internal pages will hold specific products and services. To maximize your rank on your internal pages you will need to be found by the spiders and to be associated with the keywords you will need to target.

If your designer uses image and scrip navigation that is okay, because it makes your website more appealing and makes sure that your key pages are being linked to content on the homepage and they can be spidered quickly.

You will sometimes even find some sites that are over optimized. There are designers who will pack in so many keywords that it will be hard to read and it doesn’t work for the reader of the site. Your pages need to read like you are writing to your visitor not like you are writing for the search engine. You want your keywords to be in there but you only want a density of about 3% so that it can be read by humans.

 

How to Pick Relative or Fixed Table Widths?

Whether you choose to use relative or fixed table depend on your content and the amount of control you went over the result. Many Web design prefer fixed table because they can be sure that their view of the content will be the same as the users. The current trend is to provide content in relative table that adapt to different screen resolutions.

You can set relative table widths as percentages in the table WIDTH attribute. If you choose relative table widths, your table resize based on the size of the browser window shows a table with the WIDTH attribute set to 100 percent.

The browser will try to fit the SEO content into the window, wrapping text as necessary. The advantage of using a relative width is that the resulting table is more compatible across different browser window sizes and screen resolutions. The disadvantage is that you have little content can shift from user to user based on browser window sizes.

You can set absolute table widths as pixel values in the table WIDTH attribute. Fixed table remain constant regardless of the browser window size. The advantage of using affixed table is that you can gain greater control over the result the user sees. The user’s browser size and screen resolution have no affect on the display of the page.

REMOVING DEFAULT TABLE SPACING

Default spacing values are included in table even when you do not specify values for the table’s BORDER, CELL PADDING, or CELL SPACING attributes. Without the default spacing values, the table cells would have no built-in white space between them, and the contents of adjoining cell would run together Depending on the browser, approximately two pixels are reserved for each of these values you can remove the default spacing by explicitly stating a zero value for each attribute.

WRITING EASY-TO-READ TABLE CODE

The HTML table code can get complicated when you add content to your table. Not only do you have to mange all the table tags and attributes, but also the text, images, and links in your cells. One small error in your code can cause unpredictable results in the browser.

You can simplify your table creation and maintenance tasks by writing clean, commented code. If you use plenty of white space in the code, you will find your tables are easier to access and change. Adding comments helps you quickly find the code you went. The various code samples in this chapter demonstrate the use of comments and white space in table code.

REMOVING EXTRA SPACES

Always remove any leading or trailing spaces in your table cell content. In some browsers the extra spaces create white space in the table cell. These spaces cause problems if you are trying to join the contents of adjacent cells. Even though the default spacing has been removed, there still is space between the images.